A fundamental tension divides Conservative Judaism today: should the movement cultivate a smaller but more traditionally observant core membership, or maintain its historic role as a broad religious home for American Jews of varying observance levels? Through analysis of movement leadership perspectives and congregational practices, this research reveals two competing visions shaping institutional policy. Movement leaders increasingly favor an "inreach" approach emphasizing strict halakhic observance, Hebrew literacy, and intensive Jewish education—following Orthodox Judaism's model of successful downsizing. Meanwhile, congregational clergy and practitioners advocate an "outreach" model that accommodates diverse levels of observance and spiritual seeking among existing members. Examination of institutional policies, educational initiatives, and rabbinical perspectives across Conservative synagogues demonstrates that while the inreach approach currently dominates movement strategy, this risks alienating the majority of Conservative Jews who maintain moderate observance levels. The movement's historical vitality stemmed from successfully balancing both perspectives. Fostering renewed dialogue between these competing visions through pluralistic frameworks may prove essential for Conservative Judaism's continued institutional viability and relevance in American Jewish life.