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Building a Community a Guide to Communit

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Successful synagogue growth in the Conservative Jewish movement hinges on three fundamental components: a clear vision, aggressive marketing strategies, and sustained communal planning. Through a decade of synagogue visits, pulpit experience founding three congregations, and collaboration with marketing professionals, distinctive patterns emerge between thriving and struggling congregational initiatives. Qualitative observation and case study analysis reveal the critical importance of a "core myth" - a unifying narrative that articulates the synagogue's values and differentiates it from competing religious and secular institutions. Adult education programs, particularly Hebrew literacy initiatives, demonstrate how targeted outreach can dramatically increase participation from twenty to two hundred participants. Key findings indicate that rabbis must transition from sole implementers to facilitators and coordinators, while successful programs require integration of all synagogue constituent groups. Systematic goal-setting with two-to-three-year projections proves essential for sustainable growth. To compete effectively for community engagement in today's leisure market, synagogues must skillfully blend secular marketing techniques with their fundamental religious mission.

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  • Physical Description

  • Publication Information

    Published 1994

    ISBN

  • Publication Credits

    Charles Simon