From God Ghetto to Prime Time a Proposal
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Jewish broadcasting remains trapped in scattered local programming and marginalized time slots, severely limiting its potential to unite and serve global Jewish communities. A strategic analysis reveals the feasibility of establishing an international Jewish television and radio network by 2000, with potential to reach 2 million weekly viewers. The proposed network would transform current fragmented efforts in major cities like Chicago, Miami, Los Angeles, and Boston into a cohesive platform delivering diverse content - from Jewish literary adaptations and documentaries to children's shows, religious programming, news, and holiday specials. Implementation would follow a five-year plan (1988-1993), beginning with holiday-themed clusters and expanding to regular weekly programming. A $10 million endowment, managed by a non-profit Corporation for Jewish Broadcasting, would support multiple delivery systems including network affiliates, independent operators, cable systems, and home video distribution. Given favorable demographic profiles, significant commercial sponsorship opportunities exist. Beyond its commercial viability, such a network would serve as a crucial mechanism for preserving Jewish heritage and bridging communication gaps across the global Jewish diaspora, ultimately moving Jewish content from peripheral scheduling to mainstream accessibility.

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Published 1986-1987
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Moshe Waldoks