Take Two Community Television Provides T
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Local cable access channels transform ordinary community members into skilled television producers while amplifying the voices of grassroots organizations. Through an ethnographic study of "ALIYAH!," an award-winning synagogue-based program in Needham, Massachusetts, participants aged 15 to 95 successfully evolved from novice volunteers into competent production crew members. The research tracked diverse stakeholders from religious organizations, municipal departments, and local businesses as they navigated structured television production workshops. Ethnographic observation and participant interviews revealed that effective community programming emerges through systematic development of formats, talent preparation, technical training, and targeted promotion strategies. The "ALIYAH!" program, honored with the Solomon Schechter Award for excellence, demonstrates how specialized local content can achieve both community engagement and professional recognition. Beyond traditional broadcasting paradigms, community television creates a vital platform where organizations can produce meaningful content while cultivating civic participation and cultural expression within their communities.

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Publication Information
Published 1986-1987
ISBN
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Publication Credits
Christine St Jean