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Hello Jerusalem a Commercial Model for J

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"Hello Jerusalem" revolutionized Israeli television distribution in America by becoming the first program to achieve national reach while proving that Jewish-themed content could attract diverse audiences. From 1982-1986, Kastel Communications Ltd. produced weekly hour-long magazine shows featuring Israeli lifestyle content, reaching approximately ten million homes through cable networks and local channels. The program's commercial strategy centered on creating entertainment-focused content that would appeal to identifiable audience segments, particularly viewers interested in Israel-linked messaging. Analysis of viewership data revealed unexpected success in attracting both Jewish and Christian audiences, with Christians comprising 25-35% of total viewers. While the commercial model secured major Israeli advertisers including El Al Airlines, banks, and hotels, demonstrating precise audience metrics remained challenging without access to expensive rating systems. The program's operational history established a replicable framework for Jewish commercial broadcasting in North America, though sustained success would require expanded inter-organizational cooperation, American broadcasting partnerships, and continued financial investment. These findings suggest the viability of a comprehensive Jewish television network that could serve both American Jewish communities and broader Israeli-American cultural exchange objectives.

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  • Physical Description

  • Publication Information

    Published 1986-1987

    ISBN

  • Publication Credits

    Micha Shagrir