This guest editorial introduces a special issue of Conservative Judaism examining the intersection of rabbinical practice and electronic media in the mid-1980s. Schoenberg argues that while rabbinical training traditionally emphasizes textual analysis and Hebrew scholarship, contemporary rabbis must embrace electronic media as essential tools for community education and outreach. The editorial employs a qualitative, descriptive methodology to outline the issue's structure, which comprises four thematic sections: historical analysis of Jewish broadcast television experiences over twenty years, practical guidance for media relations and crisis management, exploration of cable television opportunities for local religious programming, and examination of educational applications including VCR technology, cassette tapes, and synagogue media centers. The compilation features contributions from media professionals, religion editors, program directors, and experienced rabbis who provide case studies of successful television programs. Key findings suggest that electronic media represent a natural extension of Jewish textual tradition, offering unprecedented opportunities for rabbinical influence while requiring new professional skills. The editorial concludes that technological adaptation is imperative for contemporary rabbinical practice, with the publication intended as a reference guide for clergy navigating media engagement and community communication in an increasingly electronic age.